Client: Train Yo Dog
Focus: Concept, Logo Design
Victoria Upward superstar dog trainer and all round awesome chick enlisted my help in getting her new business Train Yo Dog up and running.
Victoria is a nature lover and peace seeker. During our initial meetings, she expressed her desire to incorporate the ocean and they yin-yang symbol into her logo design.
The sea provided the colour palette for the brand and keeping with a circular shape; I achieved a sense of balance that the ancient symbol of the ying-yang so masterfully represents.
Approachable | Feminine | Illustrative | Natural