The limitations of time run deeply through the artwork of Jake Sugar. A commentary on the mortality that has preoccupied him since childhood, Jake’s collection, Eye Porn, utilises iconic figures such as Louis Vuitton and the biblical Eve to question the scope of our lives, raising the possibility of immortality through legacy.

The Brief

Devise a branding strategy for young artist Jake Sugar that establishes a personal public image and create a promotional campaign for his debut exhibition held at No Vacancy Gallery. In close collaboration with the artist, a visual identity took form. Jake’s trademark skull, which features heavily in his work, provided a great spring board for creativity, and his Louis Vuitton inspired artwork set the tone for an elegant look and feel.

Collateral material for the exhibition and person brand included
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• Poster Paste-Ups

• Artist Prospectus

• Bookmarks

• Merchandise

• Website

Key Words

Elegant | Lavish | Edgy